Ep. 132 - Cattle Science, Ruminant Nutrition, and the Economics of Curiosity in Modern Agriculture with Dr. Emily Melchior of Zoetis
Ranching, Research, Education Katie Schrock Ranching, Research, Education Katie Schrock

Ep. 132 - Cattle Science, Ruminant Nutrition, and the Economics of Curiosity in Modern Agriculture with Dr. Emily Melchior of Zoetis

Dr. Emily Melchior joins That Western Life to connect the dots between cattle science, ruminant nutrition, animal health, applied research, sustainability, and the future of agriculture. From growing up as a horse girl outside of agriculture to earning her PhD and supporting global cattle research, Emily brings a practical, grounded perspective on why healthy animals, curious producers, strong data, and open-minded leadership matter for the next generation of the Western industry.

Read More
Ep. 131 - Rebuilding a Western Legacy with Adam Trenk of Genuine Billy Cook Saddles
Katie Schrock Katie Schrock

Ep. 131 - Rebuilding a Western Legacy with Adam Trenk of Genuine Billy Cook Saddles

Western heritage is easy to romanticize.

But behind every legacy brand is a much harder story: ownership decisions, supply chains, skilled labor, production timelines, cash flow, customer trust, and the pressure to protect the name while still moving the business forward.

That is what makes Adam Trenk’s role with Genuine Billy Cook Saddles so interesting.

Billy Cook is not just another saddle brand. It carries history, craftsmanship, and deep credibility in the western industry. For generations, the name has meant something to horsemen, ranchers, rodeo competitors, and working cowboys.

Then came the tornado.

In April 2024, the Billy Cook facility was destroyed, forcing the company into one of the most difficult tests a heritage manufacturer can face: how do you rebuild without losing what made the brand matter in the first place?

Rebuilding a western brand is not simply about reopening doors. It is about protecting craft knowledge, honoring the customer base, stabilizing production, retaining credibility, and proving that legacy is not just something you inherit. It is something you have to earn again.

Adam Trenk’s story is a reminder that the future of the western industry will not be built only by new startups or flashy ideas. It will also be built by the people willing to preserve, repair, modernize, and fight for the businesses that already carry the culture forward.

Read More
Ep. 130 - Making Ag Policy Understandable with Tori Teegarden
Advocacy, Ranching, Farming, Food Systems Katie Schrock Advocacy, Ranching, Farming, Food Systems Katie Schrock

Ep. 130 - Making Ag Policy Understandable with Tori Teegarden

Tori Teegarden joins That Western Life to make agriculture policy approachable for rodeo, ranching, and western lifestyle audiences. From the Farm Bill and public lands to food production, local advocacy, federal agencies, and why Washington, D.C., needs more rodeo, this episode explains why policy matters and how everyday people in agriculture can get involved.

Read More
Ep. 129 - **THAT WESTERN PULSE** An Inside Scoop of our July Goals, Strategies, & Tips

Ep. 129 - **THAT WESTERN PULSE** An Inside Scoop of our July Goals, Strategies, & Tips

That Western Life did not disappear because the podcast failed. It went quiet partly because it worked. Now, a three-woman team is rebuilding the platform in public, publishing its goals, testing its assumptions and examining whether a dormant Western media brand can become a sustainable business.

Read More
Ep. 128 - From Rodeo to Agriculture, The Future of the Western Industry with Alex Russell of Syngenta

Ep. 128 - From Rodeo to Agriculture, The Future of the Western Industry with Alex Russell of Syngenta

Alex Russell joins That Western Life to talk about growing up in rodeo, how FFA shaped her future, building a career in agriculture with Syngenta, the role of crop protection and soybean seed care, and why the western industry needs both tradition and innovation. This episode is a practical and personal look at agriculture careers, rodeo roots, mentorship, food production, and the future of the western way of life.

Read More
Ep. 127 - Jessie Jarvis of Of The West, Part II

Ep. 127 - Jessie Jarvis of Of The West, Part II

Jessie Jarvis of Of The West joins That Western Life to talk about western industry careers, ranching identity, agriculture, AI in marketing, professionalism, rodeo jobs, and what it takes to build a business rooted in trust. This conversation is a practical look at where the western industry is headed and how job seekers, employers, and rural businesses can prepare for what comes next.

Read More
Season 7 is Back: What to expect, stories to share, and more!

Season 7 is Back: What to expect, stories to share, and more!

That Western Life is back for Season 7 with a renewed focus on rodeo, agriculture, ranching, western business, country culture, policy, media, and the people shaping the modern western industry. In this season preview, host Katie Schrock shares why the podcast is returning, what listeners can expect, and why the western world is not just having a moment — it is entering a new era.

Read More
Ep. 126 - Echoes of Rodeo: Great Whites, Great Cattle & Great Cowboys
Ranching, Rodeo, Western History Katie Schrock Ranching, Rodeo, Western History Katie Schrock

Ep. 126 - Echoes of Rodeo: Great Whites, Great Cattle & Great Cowboys

Echoes from the Saddle; Great Whites, Great Cattle & Great Cowboys episode hosted by Katie Surritt and Katie Schrock, explores the fascinating history of Hawaiian cowboy culture, known as Paniolo. In this episode, the hosts delve into the unique blend of Hawaiian and Western influences that shaped the Paniolo way of life.

The hosts begin by acknowledging the challenges in researching Hawaiian history, emphasizing the reliance on oral traditions due to the lack of recorded history by the natives. They highlight the conflicting dates and historical uncertainties, underscoring their efforts to present the most accurate information.

The historical narrative starts in 1793 when Hawaii received its first cattle from Captain James Vancouver, a gift that marked the beginning of the Paniolo legacy. King Kamehameha I, the greatest King in Hawaiian culture, played a crucial role in the introduction of cattle to the islands. The cattle, initially considered imperialistic tools, soon multiplied, leading to chaos and havoc as they destroyed the islands.

Native Hawaiians faced many challenges in managing the wild and aggressive cattle. The introduction of rock walls proved ineffective, and the "Great Cattle Menace" era ensued. The cattle, similar to those used in California for sport against grizzlies, posed a serious threat to human lives and property.

The narrative shifts to King Kamehameha III, who recognized the need to control the cattle population. The hosts detail the innovative methods employed by Hawaiians, such as trap pits and bullock hunting, to manage the aggressive cattle. However, the cattle were not initially utilized for consumption; instead, efforts were made to reduce their population.

The turning point comes when King Kamehameha III invites vaqueros, the original cowboys, from California to teach Hawaiians their methods. The vaqueros introduce new techniques, including roping and cattle management, shifting the focus from lethal actions to utilizing cattle as a resource. The hosts spotlight John Palmer Parker, a key figure in ranching, who played a pivotal role in assimilating into Hawaiian culture and promoting cattle as a valuable asset.

The hosts emphasize the significance of the Paniolo in Hawaiian history, asserting that it's impossible to separate Hawaiian history from cowboy culture. The Parker Ranch, established by John Palmer Parker, becomes a symbol of the successful adaptation of cowboy culture in Hawaii. They also touch upon the transformation of Paniolo horses, bred specifically for their unique roles in herding cattle and assisting in the shipping process.

In conclusion, the Mahlo Paniolo podcast provides a comprehensive and engaging exploration of Hawaiian cowboy culture, highlighting its origins, challenges, and enduring impact on the islands. The hosts celebrate the Paniolo as a vital part of Hawaiian history, showcasing their resilience and ability to adapt while preserving their cultural identity.

Read More
Ep. 124 - Season 6: A 2023 Recap & A 2024 Preview

Ep. 124 - Season 6: A 2023 Recap & A 2024 Preview

Season 6 is gearing up for the Top 5 Rodeo Sports Podcast That Western Life with co-hosts Katie Schrock, Rachel Owens-Sarno, Katie Surritt, and Joe Harper. Join us as we recap the 2023 Wrangler National Finals Rodeo & Professional Rodeo Cowboys Association’s Annual Convention and dive into our predictions for 2024 with a preview of the 2024 podcasting season.

Read More
Ep. 123 - Athletic Training for Rodeo Athletes with Natasha McCann
COWGIRL 30 Under 30, Rodeo, Western Lifestyle Katie Schrock COWGIRL 30 Under 30, Rodeo, Western Lifestyle Katie Schrock

Ep. 123 - Athletic Training for Rodeo Athletes with Natasha McCann

There’s been a new movement in the past year regarding rodeo athletes placing an emphasis on athlete as a big part of their budding career success. Natasha McCann grew up an athlete before a major injury sidelined her from her collegiate dreams. A resilient young lady, Natasha became a buckaroo riding colts and then, on the side, got her EMT license and worked in an ambulance. Her passion for fitness and the western life led her to become a 2023 COWGIRL Magazine 30 Under 30 Recipient, as well as an athletic trainer for some of rodeos top athletes and a training coach with Champion Fitness Living.

Read More
Ep. 122 - Rookie Saddle Bronc Rider Q Taylor

Ep. 122 - Rookie Saddle Bronc Rider Q Taylor

Rookie Saddle Bronc Rider Q Taylor is on the hunt for his first National Finals Rodeo - no small feat for a first year professional rodeo cowboy! The 21 year-old Casper, Wyoming, native had a stellar permit year in 2022, and is one of the great young guns that the That Western Life podcast team is following through the 2023 season. 

Currently sitting #2 in the Resistol Rookie Standings, Q dives into his upbringing, his rodeo strategy, and his hobbies/interests out side of the rodeo arena. 

Read More
Ep. 121 - Wrangler Western's Vice President & General Manager Allen Montgomery

Ep. 121 - Wrangler Western's Vice President & General Manager Allen Montgomery

To sit down with the iconic brand of Wrangler has been on our podcast bucket list for quite some time and we were fortunate enough to have the Vice President and General Manager of Wrangler Western Wear on the podcast for a unique insight into rodeo’s largest apparel brand. Not only do we discuss the history of Wrangler, who they build their products after, but also their upcoming tends with Yellowstone and Coconut Cowboys. Additionally, we talk to them about the marketing behind the Wrangler National Finals Rodeo and what that week is like for them as a team to prepare for the biggest stage in the western world.

Read More
Ep. 120 - **EXCLUSIVE** Road to the Horse Part II with JR Robles

Ep. 120 - **EXCLUSIVE** Road to the Horse Part II with JR Robles

When we first interview JR Robles after his amazing Wild Card Round win in Fort Worth for the Road to the Horse, we knew that we wanted to chat with him after his time in Kentucky. It seemed that JR was destined for greatness but the truth of that matter? None of us could have predicted what would happen next! While JR may not have won the entire event in Kentucky, he set the horse world on fire and put Road to the Horse back on the map in all of the best ways!

Read More
Ep. 119 - COWGIRL 30 Under 30 Key Note Kiah Twisselman Burchett

Ep. 119 - COWGIRL 30 Under 30 Key Note Kiah Twisselman Burchett

Kiah Twisselman Burchett is a sixth-generation rancher from San Luis Obispo, California, whose love for the beef industry took her to a job for the Beef! It’s What For Dinner team at the Kentucky Beef Council. There she was trained in media and the beef industry on a national and professional level - something that would come in handy when her entire life changed with just the shift of her mindset. From PEOPLE Magazine to The Kelly Clarkson Show to being the upcoming Keynote at the COWGIRL Magazine 30 Under 30’s first ever Girl Talk breakout session, Kiah is a positive light in the western industry helping people break toxic fad trends and changing their lives for the longterm and the better!

Read More
Ep. 118 - Breeding Barn Conversations with Rachel Pozzi
Advocacy, National Finals Rodeo, Rodeo Katie Schrock Advocacy, National Finals Rodeo, Rodeo Katie Schrock

Ep. 118 - Breeding Barn Conversations with Rachel Pozzi

While this title may allude to all things breeding barns on our current trend of breeding season and derby/futurity horse preparation, this episode is so much more than this. Co-Host Katie Schrock first met Rachel Pozzi through online Facebook Group resources regarding sprint horses, Appaloosa's, and rodeo horses.

Rachel jumps on the show with Katie and TWL co-host Rachel Owens-Sarno to chat all things breeding, how to manage it, tips for the industry, how to price your foals, and Rachel (Pozzi's) thoughts on improving the horse industry as a whole. 

As Rachel Pozzi says, "Your kids are fine, but your egos might not be!" 

Read More
Ep. 117 - Rebranding the American Cow Boy

Ep. 117 - Rebranding the American Cow Boy

When it comes to the history of the American Cowboy, modern media has painted the picture to look one way when the reality shows that enslaved African Americans known as "Cow Boys" were truly the icons that changed the west, creating a unique equalizer post Emancipation Proclamation. Katie Surritt & Katie Schrock take a deep dive into the history of African American cow boys and the impacts they have had on the west, cattle drives, and rodeo as we know it.

Read More
Ep. 116 - Outback Stallion Station's Whitley Sharp
Katie Schrock Katie Schrock

Ep. 116 - Outback Stallion Station's Whitley Sharp

Whitley Sharp is the manager and a partner of Outback Stallion Station in Idaho where they specialize in some of the best rodeo producing stallions in the country. Whitley is an avid barrel racer herself and was, prior to that, in communications and marketing for the western industry so it was the perfect blend to have it all in one space. Adding an impressive roster of stallions, while also building up their own personal roping and barrel racing herds, Whitley and her husband, Jared, are putting their names on the map!

Read More
Ep. 115 - Barrel Statistics Like You've Never Seen Them with Amber Case

Ep. 115 - Barrel Statistics Like You've Never Seen Them with Amber Case

If you know us, you know that we are obsessed with anything related to stats with rodeo and, thanks to the Facebook algorithm, we found a like-minded individual in Amber Case during the 2022 National Finals Rodeo. We dive into the statistics of racehorses barrel racing as a second career, the best stock in the barrel pens today, and some of the work it takes to be a producer.

Read More
Ep. 114 - Road to the Horse Wild Card Winner Jona "JR" Robles

Ep. 114 - Road to the Horse Wild Card Winner Jona "JR" Robles

Jona Robles is the face, the voice, and the brains behind JR Horse Training based out of Sherwood, Oregon. He specializes in the implementation of natural horsemanship in his horse training to cater a program to horses of a variety of disciplines. While we have a lot to talk about in regards to reining horses, colt starting and eventing horses - there is a lot that JR has done over the years in horse training.

Read More
Ep. 113 - NFR 2022 Recap & Conclusion of Season 4

Ep. 113 - NFR 2022 Recap & Conclusion of Season 4

It’s been a wild 2022 and we are so grateful for everyone that has joined our show as a guest, field reporter or an avid listener! Thank you to all of you and we look forward to an exciting 2023! We break down the 2022 NFR, the year end results, and some of our thoughts on predictions for rodeo and world title winners for 2023!

Read More