Cowboy Christmas Is Where the NFR Race Starts to Get Expensive

Cowboy Christmas is almost here, and the rodeo world is about to hit one of the most important stretches of the season.

Over the next 30 days, world standings can change fast. A rookie can become a real NFR contender. A bubble athlete can move into the Top 15. A familiar name can either separate from the pack or get caught.

This is the part of the summer where rodeo storylines get made.

As major PRCA rodeos open across the country, all eyes are on who is heating up, who is holding steady, and who is about to make the kind of run that changes their season.

That Western Life will be watching the names moving up, the rodeos that matter, and the stories behind the standings.

Because in rodeo, July does not just pay well.

It decides a lot.

X Factor Roping & Pace Freed

Growing up on cattle ranches in Idaho, Nevada, and Utah, Pace Freed quickly developed a passion for roping and, specifically, team roping. This led to his creation of X Factor Roping; an all inclusive media program that helps to educate and instruct the future and current generation of team ropers, while also providing analysis, tips, and professional insight from the best in the business. Not only that, but they also livestream some of the biggest team roping events in the country!

That Rodeo Life