Ep. 133 - **THAT WESTERN PULSE** We Came Back. Here’s What Actually Worked and How YOU Can Use It Today to See Change!
That Western Life is officially back, but what actually worked?
Katie, Kaycie and Taylie unpack the first month of the Season 7 relaunch, including unexpected social growth, 17 new leads, the content that sparked conversation and the lessons western businesses can apply to their own marketing.
The biggest takeaway? Getting attention is only the beginning. The real challenge is turning it into an audience—and building a system capable of sustaining the growth.
From social growth and podcast downloads to content strategy, audience behavior and 17 new leads, the team shares what they learned about rebuilding a dormant brand, creating content that earns attention and building systems that can sustain growth. Plus, practical takeaways for rodeos, ranches, associations and western creators looking to strengthen their own digital presence.
Ep. 132 - Cattle Science, Ruminant Nutrition, and the Economics of Curiosity in Modern Agriculture with Dr. Emily Melchior of Zoetis
Dr. Emily Melchior joins That Western Life to connect the dots between cattle science, ruminant nutrition, animal health, applied research, sustainability, and the future of agriculture. From growing up as a horse girl outside of agriculture to earning her PhD and supporting global cattle research, Emily brings a practical, grounded perspective on why healthy animals, curious producers, strong data, and open-minded leadership matter for the next generation of the Western industry.
Ep. 63 - Jessie Jarvis of Of the West
Welcome to episode 63, which is the unofficial kick off to our THIRD season of the That Western Life podcast! We are talking all things business, entrepreneurship, going back to working on the family ranch, and the new business venture of Mrs. Jessie Jarvis called Of the West!