Ep. 135 - Razieme Iborra’s Journey from Rural Ohio to NYU: The Making of a Western Creative Director
Razieme “Raj” Iborra joins That Western Life for a compelling conversation about Western creative direction, brand identity, horses, Hollywood, rodeo media, and the future of cowboy culture. From rural Ohio to NYU Tisch, national commercial campaigns, documentary filmmaking, and life with horses in Los Angeles, Raj offers a sharp perspective on how Western brands can evolve without losing authenticity. This episode explores why the American West is not just a place, but a feeling—and why the industry’s next era will belong to those who can translate its values with creativity, respect, and precision.
Season 7 is Back: What to expect, stories to share, and more!
That Western Life is back for Season 7 with a renewed focus on rodeo, agriculture, ranching, western business, country culture, policy, media, and the people shaping the modern western industry. In this season preview, host Katie Schrock shares why the podcast is returning, what listeners can expect, and why the western world is not just having a moment — it is entering a new era.