Ep. 128 - From Rodeo to Agriculture, The Future of the Western Industry with Alex Russell of Syngenta
Alex Russell joins That Western Life to talk about growing up in rodeo, how FFA shaped her future, building a career in agriculture with Syngenta, the role of crop protection and soybean seed care, and why the western industry needs both tradition and innovation. This episode is a practical and personal look at agriculture careers, rodeo roots, mentorship, food production, and the future of the western way of life.
Ep. 127 - Jessie Jarvis of Of The West, Part II
Jessie Jarvis of Of The West joins That Western Life to talk about western industry careers, ranching identity, agriculture, AI in marketing, professionalism, rodeo jobs, and what it takes to build a business rooted in trust. This conversation is a practical look at where the western industry is headed and how job seekers, employers, and rural businesses can prepare for what comes next.