Ep. 135 - Razieme Iborra’s Journey from Rural Ohio to NYU: The Making of a Western Creative Director
Razieme “Raj” Iborra joins That Western Life for a compelling conversation about Western creative direction, brand identity, horses, Hollywood, rodeo media, and the future of cowboy culture. From rural Ohio to NYU Tisch, national commercial campaigns, documentary filmmaking, and life with horses in Los Angeles, Raj offers a sharp perspective on how Western brands can evolve without losing authenticity. This episode explores why the American West is not just a place, but a feeling—and why the industry’s next era will belong to those who can translate its values with creativity, respect, and precision.
Ep. 133 - **THAT WESTERN PULSE** We Came Back. Here’s What Actually Worked and How YOU Can Use It Today to See Change!
That Western Life is officially back, but what actually worked?
Katie, Kaycie and Taylie unpack the first month of the Season 7 relaunch, including unexpected social growth, 17 new leads, the content that sparked conversation and the lessons western businesses can apply to their own marketing.
The biggest takeaway? Getting attention is only the beginning. The real challenge is turning it into an audience—and building a system capable of sustaining the growth.
From social growth and podcast downloads to content strategy, audience behavior and 17 new leads, the team shares what they learned about rebuilding a dormant brand, creating content that earns attention and building systems that can sustain growth. Plus, practical takeaways for rodeos, ranches, associations and western creators looking to strengthen their own digital presence.
Ep. 94 - Janzen Tew, Part Tew
Janzen Tew is a self-taught photographer that has grown her marketing and digital marketing agency in the niche world of western fashion over the past half decade. As a result, she was named to the COWGIRL Magazine 30 Under 30’s inaugural class in 2020. But her story doesn’t stop there, she’s continued to be a mover and shaker in the western fashion industry and her company, Denim & Velvet Marketing, has taken over the management of the official shopping guide of the National Finals Rodeo - Western Runway. As a part of that management, they’ll be expanding to media outlets in 2022, showcasing western fashion on top news outlets at rodeos all around the country.
Ep. 93 - Sundial Show Clothing's Kaitlin Lorman
Kaitlin Lorman is the creative mind and genius behind Sundial Show Clothing, a unique western performance shirt company located in Ohio. The home of the Quarter Horse Congress, Kaitlin is just as surprised as the next person that she ended up finding a home in the western industry with her unique performance shirt creations. These items have made such a statement, that when combined with her entrepreneur prowess, skillsets, and tenacity for welcoming everyone into the western lifestyle, earned her a place in COWGIRL Magazine’s prestigious 2021 class of 30 Under 30.
Ep. 89 - Erin DeLong of Durango Boots
Full of energy, spunk and a love for meeting people and telling stories of the western lifestyle, Erin DeLong is the marketing and public relations director for Rocky Brand’s western division, Durango Boots. The newly named official boot of the National Finals Rodeo, Erin talks about the Durango Rodeo Team and how it’s selected, their partnerships with the American Rodeo and the COWGIRL 30 Under 30 program.
Ep. 51 - Janzen Tew with Denim + Velvet Marketing & Design
Janzen Tew may be known for her Rodeo Vogue fashion page but she’s lived a multi-faceted, career driven life. The face and owner of Denim + Velvet Marketing, Janzen walks us through how she met her team roping professional cowboy husband (Cody Tew), her initial thought of being a dentist, and how everything changed the moment she picked up a camera!
Falling in love with photography, she worked for some of the biggest names in western retail and, taking those skills, she wanted to give boutiques the opportunity for next level marketing and product photography. Her team of amazing women provide just that as they book shoots, weddings, product shoots, lifestyle photography, marketing, websites, logos, designs and more!
Stay tuned for an education and inspiring podcast with none other than Janzen herself!
Ep. 46 - Courtenay DeHoff; Western Sports Television Personality
Courtenay DeHoff is a Jack (or Jill) of all trades, the host of Cowgirl Problem’s Podcast, a TV reporter, and a beef advocate that works with the NCBA. We are excited to have her on the show to talk about all things advocacy and communications with That Western Life co-hosts Katie Schrock & Rachel Owens-Sarno.