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That Western Life Podcast

The That Western Life podcast is hosted by Katie Schrock, Rachel Owens-Sarno, Katie Surritt, and Joe Harper! Join us weekly for great conversations about rodeo and the western lifestyle.

Posts tagged marketing
Ep. 94 - Janzen Tew, Part Tew

Janzen Tew is a self-taught photographer that has grown her marketing and digital marketing agency in the niche world of western fashion over the past half decade. As a result, she was named to the COWGIRL Magazine 30 Under 30’s inaugural class in 2020. But her story doesn’t stop there, she’s continued to be a mover and shaker in the western fashion industry and her company, Denim & Velvet Marketing, has taken over the management of the official shopping guide of the National Finals Rodeo - Western Runway. As a part of that management, they’ll be expanding to media outlets in 2022, showcasing western fashion on top news outlets at rodeos all around the country.

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Ep. 93 - Sundial Show Clothing's Kaitlin Lorman

Kaitlin Lorman is the creative mind and genius behind Sundial Show Clothing, a unique western performance shirt company located in Ohio. The home of the Quarter Horse Congress, Kaitlin is just as surprised as the next person that she ended up finding a home in the western industry with her unique performance shirt creations. These items have made such a statement, that when combined with her entrepreneur prowess, skillsets, and tenacity for welcoming everyone into the western lifestyle, earned her a place in COWGIRL Magazine’s prestigious 2021 class of 30 Under 30.

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Ep. 89 - Erin DeLong of Durango Boots

Full of energy, spunk and a love for meeting people and telling stories of the western lifestyle, Erin DeLong is the marketing and public relations director for Rocky Brand’s western division, Durango Boots. The newly named official boot of the National Finals Rodeo, Erin talks about the Durango Rodeo Team and how it’s selected, their partnerships with the American Rodeo and the COWGIRL 30 Under 30 program.

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Ep. 46 - Courtenay DeHoff; Western Sports Television Personality

Courtenay DeHoff is a Jack (or Jill) of all trades, the host of Cowgirl Problem’s Podcast, a TV reporter, and a beef advocate that works with the NCBA. We are excited to have her on the show to talk about all things advocacy and communications with That Western Life co-hosts Katie Schrock & Rachel Owens-Sarno.

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