Ep. 135 - Razieme Iborra’s Journey from Rural Ohio to NYU: The Making of a Western Creative Director
Razieme “Raj” Iborra joins That Western Life for a compelling conversation about Western creative direction, brand identity, horses, Hollywood, rodeo media, and the future of cowboy culture. From rural Ohio to NYU Tisch, national commercial campaigns, documentary filmmaking, and life with horses in Los Angeles, Raj offers a sharp perspective on how Western brands can evolve without losing authenticity. This episode explores why the American West is not just a place, but a feeling—and why the industry’s next era will belong to those who can translate its values with creativity, respect, and precision.
Ep. 51 - Janzen Tew with Denim + Velvet Marketing & Design
Janzen Tew may be known for her Rodeo Vogue fashion page but she’s lived a multi-faceted, career driven life. The face and owner of Denim + Velvet Marketing, Janzen walks us through how she met her team roping professional cowboy husband (Cody Tew), her initial thought of being a dentist, and how everything changed the moment she picked up a camera!
Falling in love with photography, she worked for some of the biggest names in western retail and, taking those skills, she wanted to give boutiques the opportunity for next level marketing and product photography. Her team of amazing women provide just that as they book shoots, weddings, product shoots, lifestyle photography, marketing, websites, logos, designs and more!
Stay tuned for an education and inspiring podcast with none other than Janzen herself!
Ep. 38 - February 2020 Rodeo Updates
Let’s get political!
I mean why not? Super Bowl LIV just happened and the world seems to have lost their mind over the halftime show featuring international Latina pop stars Shakira and JLo! We thought we’d give them a shoutout considering one of our favorite barrel racing horses has the same name (Ivy Conrado-Saebens).
From legislation to the new rodeo formats that are being introduced, hosts Katy, Rachel and Katie, chat about what this means for rodeo, why these formats may be adopted and, as always, our rule adaptations that we think should be included!
Read more at ThatWesternLife.com/podcast