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That Western Life Podcast

The That Western Life podcast is hosted by Katie Schrock, Rachel Owens-Sarno, Katie Surritt, and Joe Harper! Join us weekly for great conversations about rodeo and the western lifestyle.

Posts tagged Marketing
Ep. 86 - Behind the Brand with Justin Brand's Taylor Morton

Taylor Morton is the marketing manager for Justin Brands, Inc., the parent company behind one of our most talked about pro rodeo sponsors: Justin Boots. Justin Boots and the subsequent heritage brands that include, but aren’t limited too, Nocona Boots and Reba by Justin, are a huge component in the western industries, sponsoring many women and men in professional rodeo, country singers, and even mainstream professional athletes. From the Justin Cowboy Crisis Fund, to the National Finals Rodeo, we chat all things Justin, prorodeo and marketing with COWGIRL Magazine 30 Under 30 2021 recipient, Taylor Morton!

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Ep. 62 - Where are they now? Featuring 2015 Miss Rodeo America Lauren Heaton

The 2015 Miss Rodeo America Lauren Heaton joins field reporters Lisa Lageschaar Luca, the 2017 Miss Rodeo America, and Katy Lucas, the 2015 Miss Rodeo Canada on this episode of the That Western Life podcast as they chat all things national titles, skills learned, and how they're using them in their career!

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