That Western Life
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That Western Life Podcast

The That Western Life podcast is hosted by Katie Schrock, Rachel Owens-Sarno, Katie Surritt, and Joe Harper! Join us weekly for great conversations about rodeo and the western lifestyle.

Posts tagged Justin Cowboy Crisis Fund
Ep. 123 - Athletic Training for Rodeo Athletes with Natasha McCann
Ep. 123 - Athletic Training for Rodeo Athletes with Natasha McCann

There’s been a new movement in the past year regarding rodeo athletes placing an emphasis on athlete as a big part of their budding career success. Natasha McCann grew up an athlete before a major injury sidelined her from her collegiate dreams. A resilient young lady, Natasha became a buckaroo riding colts and then, on the side, got her EMT license and worked in an ambulance. Her passion for fitness and the western life led her to become a 2023 COWGIRL Magazine 30 Under 30 Recipient, as well as an athletic trainer for some of rodeos top athletes and a training coach with Champion Fitness Living.

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COWGIRL 30 Under 30, Rodeo, Western LifestyleKatie Schrockrancing, ranching, Natasha McCann, Joe Harper, Clay Barry, Clay Harper, Katie Schrock, cattle, calves, colt starting, horsemanship, EMT, Massage Therapy, Sports Science, Justin Cowboy Crisis Fund, Champion Living, rodeo injuriesComment
Ep. 107 - The Justin Cowboy Crisis Fund with Special Guest Author Shanna Hatfield
Ep. 107 - The Justin Cowboy Crisis Fund with Special Guest Author Shanna Hatfield

The Justin Cowboy Crisis Fund will always hold a special place in our hearts for its impact on the professionalism of pro rodeo, as well as the work Justin Boots does to take care of our contestants and athletes not only in the arena, but outside of the arena walls as well. We dive into the history of the JCCF, the brand that is Justin Boots, and the founding people of the Justin Sports Medicine Team. Additionally, we chat with Cowboy Romance Author Shanna Hatfield regarding her writing career and how a percentage of her book sale proceeds every October 1st through Christmas Eve goes directly to the JCCF.

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Advocacy, Media, National Finals Rodeo, PBR, Rodeo, Western LifestyleKatie SchrockKatie Ahola, Katie Schrock, Shanna Hatfield, Author, Justin Cowboy Crisis Fund, JCCF, ProRodeo League of Women Luncheon, Justin Boots, Justin Sports Medicine Team, John Justin, Jim Shoulders, Frank Scivetti, National Finals Rodeo, NFRComment
Ep. 86 - Behind the Brand with Justin Brand's Taylor Morton
Ep. 86 - Behind the Brand with Justin Brand's Taylor Morton

Taylor Morton is the marketing manager for Justin Brands, Inc., the parent company behind one of our most talked about pro rodeo sponsors: Justin Boots. Justin Boots and the subsequent heritage brands that include, but aren’t limited too, Nocona Boots and Reba by Justin, are a huge component in the western industries, sponsoring many women and men in professional rodeo, country singers, and even mainstream professional athletes. From the Justin Cowboy Crisis Fund, to the National Finals Rodeo, we chat all things Justin, prorodeo and marketing with COWGIRL Magazine 30 Under 30 2021 recipient, Taylor Morton!

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COWGIRL 30 Under 30, National Finals Rodeo, Ranching, Rodeo, Rodeo Queen, Western LifestyleKatie SchrockTaylor Morton, Fort Worth, Fort Worth Stock Show, Justin Boots, Justin, John Justin, Justin Cowboy Crisis Fund, Justin Sports Medicine Team, Nocona, Tony Lama, Chippewa, cowboy boots, western fashion, western fashion influencer, rodeo, Reba McEntire, George Straight, Pure Country, Marketing, Time Management, COWGIRL Magazine, COWGIRL Magazine 30 Under 30, 30 Under 30Comment