Ep. 86 - Behind the Brand with Justin Brand's Taylor Morton

Taylor Morton is the marketing manager for Justin Brands, Inc., the parent company behind one of our most talked about pro rodeo sponsors: Justin Boots. Justin Boots and the subsequent heritage brands that include, but aren’t limited too, Nocona Boots and Reba by Justin, are a huge component in the western industries, sponsoring many women and men in professional rodeo, country singers, and even mainstream professional athletes. From the Justin Cowboy Crisis Fund, to the National Finals Rodeo, we chat all things Justin, prorodeo and marketing with COWGIRL Magazine 30 Under 30 2021 recipient, Taylor Morton!

Ep. 84 - Western Sports Round-Up Producer Karlee Peterson

Karlee Peterson is the dynamic mastermind producer behind The Cowboy Channel - a streaming network dedicated to all things rodeo and the western life. But if you had asked Karlee before college what her career would be, she would have told you “International Lawyer.” Great mentors gave her the opportunity to dabble in television production and she was hooked; combine that with her South Dakotan roots of rodeo, training horses with her family and the western lifestyle, and it created the perfect dream career for her!

Ep. 82 - Trick Riding Around the World with Brandi Phillips

Brandi Phillips is a hardworking, passionate cowgirl dedicated to keeping the sport of trick riding and trick roping alive. While once a rodeo event, cultures have shifted leaving trick riding in the hands of women and specifically a mentorship training camp called the Riata Ranch. A product of the program, Brandi still gives back today, as she has traveled the globe both with the team and individually, training with her mentor Jennifer Nicholson.

Ep. 40 - February 2020 Rodeo Updates Part II

Buckle up - we are talking about rodeo, world records, arena records and advocacy! The Texas winter rodeos are in full swing and we talk about controversially barrel racing footing, young horses doing big things, Sage Kimzey’s broken ankle, and the world and arena records that were broken. The team also touches on hot topics in the advocacy portion of the podcast, chatting about Joaquin Phoenix’s Oscar anti-dairy industry speech and the New York rodeo protests.

Ep. 38 - February 2020 Rodeo Updates

Let’s get political!

I mean why not? Super Bowl LIV just happened and the world seems to have lost their mind over the halftime show featuring international Latina pop stars Shakira and JLo! We thought we’d give them a shoutout considering one of our favorite barrel racing horses has the same name (Ivy Conrado-Saebens).

From legislation to the new rodeo formats that are being introduced, hosts Katy, Rachel and Katie, chat about what this means for rodeo, why these formats may be adopted and, as always, our rule adaptations that we think should be included!

Read more at ThatWesternLife.com/podcast

That Western Life Podcast